In the era of social media dominance, traditional advertising is losing its influence. Consumers no longer trust polished commercials and brand-driven messaging as much as they trust content created by real people other customers, influencers, or fans. This shift has led to the rise of UGC ads (user-generated content ads), a powerful marketing strategy that leverages authentic, real-world experiences to build trust, engagement, and conversions.
Creating effective UGC ads, however, is not as simple as asking users to record videos. It requires strategic planning, creativity, and the right technology to ensure authenticity while maintaining brand consistency. In this blog, we’ll cover 10 strategies to create authentic UGC ads that convert, highlight how AI video generator apps can simplify the process, and review the 5 best AI UGC video generators, with Invideo in the first position.
What Are UGC Ads and Why They Work
UGC ads are advertisements that feature content created by real users rather than professional marketers or actors. This can include product reviews, unboxing videos, tutorials, testimonials, or even fun clips shared on social media.
The key advantages of UGC ads include:
- Authenticity: Viewers trust peers more than brands.
- Engagement: Social media algorithms favor content that generates interaction.
- Cost-effectiveness: Brands can leverage existing customer content.
- Virality potential: User-generated content is naturally shareable.
With these benefits, UGC ads have become a cornerstone for social media marketing campaigns.
10 Strategies to Create Authentic UGC Ads That Convert
1. Encourage Customers to Share Experiences
Ask satisfied customers to submit videos or images using your product. Create easy-to-use submission channels, contests, or incentives to increase participation.
2. Highlight Real Stories
Authenticity comes from storytelling. Showcase real customers’ experiences, challenges, and successes with your product. Narrative-driven content resonates more than simple product shots.
3. Use Multiple Platforms
Collect UGC across social media platforms like Instagram, TikTok, YouTube, and Facebook. Each platform has unique content formats that can enhance the reach and authenticity of your ads.
4. Integrate AI Tools
Using an ai video generator app can help brands convert raw user submissions into polished ad-ready content. These tools allow automatic editing, voiceovers, captions, and motion graphics while keeping the essence of the original video intact.
5. Show Behind-the-Scenes Content
People love transparency. Share clips showing your team at work, product manufacturing, or service delivery. Authenticity increases trust and improves conversion rates.
6. Focus on Relatable Situations
Highlight real-life scenarios where your product solves problems or improves the user experience. Relatable content creates an emotional connection and drives action.
7. Encourage Micro-Influencers
Micro-influencers with smaller but highly engaged audiences can create credible content. Collaborate with them to produce authentic videos that double as UGC ads.
8. Include Reviews and Testimonials
Feature short, compelling user reviews or testimonials in your ads. Videos with real voices and faces are far more persuasive than text-based reviews alone.
9. Optimize for Mobile
Most UGC is consumed on mobile devices. Ensure your videos are vertically optimized, short, and visually clear for mobile viewers.
10. Test and Iterate
Track engagement, conversion, and retention metrics. Identify which types of UGC resonate most with your audience and double down on those formats.
5 Best AI UGC Video Generators
To streamline the process of creating professional-looking UGC ads while retaining authenticity, AI-powered video generators have emerged as essential tools for marketers. Here are the top 5 platforms:
1) Invideo
Short Description: Invideo is a leading ai video generator app that helps brands transform user-generated content into engaging, polished videos for social media and advertising campaigns.
Key Features:
- UGC Ads Capabilities: Upload customer videos or images, and automatically enhance them with effects, captions, and transitions.
- Voiceovers and Branding: Add voiceovers, logos, and call-to-action overlays to maintain consistency.
- AI-Powered Editing: Automatically trims, syncs, and optimizes videos for maximum engagement.
Best for: Brands looking to scale UGC ad production without sacrificing authenticity or quality.
How to use: Upload raw user videos → choose effects → add branding and captions → export ad-ready video.
2) Elai.io
Short Description: Elai.io enables brands to convert raw user submissions into professional UGC ads quickly using AI avatars and voiceovers.
Key Features:
- Realistic AI avatars can narrate user stories.
- Supports multiple languages for global campaigns.
- Easy-to-use editor to integrate images, clips, and text overlays.
- Quick video generation ideal for short social media ads.
Best for: Businesses wanting to produce multilingual and avatar-led UGC ads.
3) Pictory
Short Description: Pictory is designed for turning long-form UGC content or customer testimonials into short, compelling videos.
Key Features:
- Automatically extracts highlights from longer videos.
- AI-generated visuals, captions, and music.
- Optimized formats for Instagram, TikTok, YouTube, and Facebook.
- Captioning and subtitle generation for accessibility.
Best for: Creators and brands looking to repurpose user videos efficiently.
4) Designs.ai Videomaker
Short Description: Designs.ai Videomaker transforms text-based testimonials or customer feedback into engaging video ads using AI.
Key Features:
- AI-generated visuals from text input.
- Customizable branding and style.
- Automated voiceovers and multilingual support.
- Access to a library of stock footage and music.
Best for: Marketers who want to convert written UGC into animated or narrated ad videos.
5) Fliki
Short Description: Fliki converts customer stories, reviews, and social media posts into polished video ads with realistic AI voices.
Key Features:
- AI text-to-speech narration for voiceovers.
- Automatic video creation with visuals and motion graphics.
- Supports multiple languages and regional accents.
- Quick turnaround for campaigns requiring rapid deployment.
Best for: Brands needing fast, high-quality UGC ads with voice narration and visual enhancements.
Tips for Maximizing UGC Ad Performance
- Keep It Short and Engaging: Social media users prefer videos under 60 seconds.
- Highlight Authentic Reactions: Encourage users to showcase real emotions rather than scripted performances.
- Incorporate Calls-to-Action: Guide viewers toward desired actions, like purchasing or visiting a website.
- Use Analytics: Track engagement, shares, and conversions to optimize future campaigns.
- Maintain Brand Consistency: Even while using UGC, ensure colors, logos, and messaging align with your brand.
The Future of UGC Ads
With social media evolving and audiences seeking authenticity, UGC ads are more important than ever. Integrating ai video generator apps into your workflow enables marketers to create professional-looking ads from raw user content quickly, without losing the genuine touch that makes UGC effective.
By leveraging AI, brands can scale campaigns, repurpose content across platforms, and produce multilingual, visually appealing, and engaging ads efficiently. The combination of authentic user content and AI-powered video generation is set to dominate digital marketing strategies in the coming years.
Conclusion
Creating UGC ads that convert requires a balance of authenticity, creativity, and strategy. Brands that empower customers to share their experiences, while enhancing raw content with AI tools, can produce compelling ads that drive engagement and conversions. Platforms like Invideo, Elai.io, Pictory, Designs.ai Videomaker, and Fliki make this process faster, more efficient, and scalable.
For marketers and content creators, embracing UGC ad strategies supported by AI is no longer optional it’s essential for capturing attention, building trust, and driving results in the competitive digital landscape.